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Oct. 21-23

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Support The Children's Campaign for Project Mayday

TALLAHASSEE, FL- How many Floridians are aware that 22% of Florida’s population is under 18 years of age? It is generally thought Florida is a retirement state. How many Floridians know if current trends continue that 1 of every 4 children in Florida will be living in poverty? What is the plan to address the needs of these kids? Is it known that lack of investments in maternal health leads to higher rates of low birth weight babies and that the costs involved in the long run far outweigh ensuring access to high quality maternal health care in the first place?

The mission of The Children’s Campaign, the most dependable and effective child advocacy organization is to speak for the 4-million Florida children who have no political voice of their own. The organization is non-partisan and does not become involved in elections. Their sole focus is what is best for Florida’s kids. With your support this organization can be awarded $100,000 of services from BowStern Marketing Communications.

Roy Miller created the nationally recognized Children’s Campaign in 1992. It is the only statewide organization that is both a watchdog group and advocacy organization. The Children’s Campaign offers specific policy recommendations to policy makers based on suggested improvements and reforms gained through consensus building across complex systems of care. It’s a unique organizational model that allows the passionate staff, governance volunteers, and citizens to effectively advocate for Florida’s children.

Five promises are used as platforms to reach the organization’s goals. They include;
1) Maternal, Infant and Child Health, 2) Safety, Permanence and Services to Children in Out of Home Settings, 3) High Quality Pre-K, Child Care and Early Learning, 4) Safe and Enriching After School Experiences, 5) Delinquency Prevention and Juvenile Justice
Reform.

The need for our work is universally accepted when matched against the existing need. Florida’s children are in crisis when evaluated by nearly every indicator of health and well-being. This sad truth would be significantly worse if The Children’s Campaign had not been actively and successfully influencing policies effecting children for almost 20 years.

BowStern is committed to serving in the communities where they operate. The company has launched Project MayDay an initiative to serve a nonprofit in distress across the Big Bend area. Their services will include the development of an integrated marketing plan with support in branding, public relations, advertising campaign development, graphic design, social media, website design and e-marketing.

Each organization interested must go through an application process. Applicants will be assessed on several criteria. This includes, 1) the organization’s current resources to implement marketing initiatives, 2) capacity to support activities, 3) present marketing needs and goals, and 4) services provided/potential overall impact on our community.

Receiving votes is also 25% of the overall score for this process; this is where you come in! The Children's Campaign asks that you visit www.bowstern.com/mayday to place your vote! Simply, click on “Select your organization” scroll down to “The Children’s Campaign” and then enter your email address. Email addresses will not be used for any purpose other than tracking votes.

Voting ends Oct. 21, 2011.

The winner will be announced on November 1, 2011.

For more information please visit http://www.bowstern.com/Mayday/